I've simplified 5 years of marketing lessons into minimalist images. 1. Customers pay for brands, not product...

I've simplified 5 years of marketing lessons into minimalist images.  

1. Customers pay for brands, not products. 

2. Give away your products for free to build a habit & then charge for it. 

3. People don't care about your product. They care about what your product can do for them 

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4. More the price. Less the bargain. 

5. Marketing is not about which product you sell. Marketing is about which story you tell. 

6. What do you think you need to create content
V/S
What do you actually need to create content 

7. Attract the audience with short-form content. Keep the audience with long-form content. 

8. Selling prevention is hard. Selling a cure is easy. 

9. Do not order them to buy your stuff. Show them a dream. 

10. Don’t confuse your customers with too many options. 

11. Feel is more compelling than a feature. 

12. Your product should complete your customer’s life. 

13. Good hook with average content goes viral. Average hook with good content flops. 

14. Your brand needs an enemy. So your customers can fight against someone. 

15. Big money is made by selling status. 

16. Scarcity drives demand. 

17. Key to making more money: Sell to rich people. 

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