The 8 Greatest Ads & Why They Worked: 1. Volvo Cost: M Results: 48M views in 9 days, 0M in revenue. Why it worked: Stunning visuals + clear product demonstration.
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2. Apple’s “1984” Super Bowl Ad Apple’s 1984 ad, inspired by George Orwell, positioned Macintosh as the rebel against conformity. Cost: 0K Results: 46% sales boost in 100 days. Why it worked: Bold storytelling + a clear, disruptive message.
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3. Nike’s “Just Do It” Campaign Nike’s 1988 campaign turned “Just Do It” into a global mantra. Cost: M Results: Sales soared from 7M to .2B in 10 years. Why it worked: Universally inspiring and deeply tied to their values.
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4. Coca-Cola’s “Share a Coke” Campaign Coke replaced its logo with names to encourage sharing. Cost: M (global rollout) Results: 2% sales boost in the US. Why it worked: Personalization + social sharing created a cultural phenomenon.
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5. Old Spice’s “The Man Your Man Could Smell Like” Old Spice rebranded with humor and Isaiah Mustafa’s charisma. Cost: M Results: 125% sales boost in a year. Why it worked: Witty, engaging, and directly targeted their audience.
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6. Budweiser’s “Whassup?” The simple “Whassup?” ad became a cultural phenomenon in 1999. Cost: M Results: 60% sales increase. Why it worked: Relatable humor and unforgettable catchphrase.
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7. McDonald’s “I’m Lovin’ It” Campaign McDonald’s catchy 2003 slogan became a global anthem. Cost: .37B Results: 9% global sales growth. (multibillions) Why it worked: Simple, emotional, and universally appealing.
8. Cadbury’s “Gorilla” Ad A gorilla drumming to Phil Collins’ “In the Air Tonight” stole the show. Cost: M Results: 10% UK sales increase, 500% ROI. Why it worked: Unexpected, fun, and incredibly memorable.
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